The sports side of the new site is built for the people who actually buy teamwear — club secretaries, coaches, PE departments and parents — rather than for someone idly browsing. Here is what is in it and how to find things.
The brands
Four teamwear brands, each with its full range on the site:
4 collections
The broadest range we carry and where most clubs end up, about twice the size of the next biggest. Match kit, training, outerwear and equipment.
998 products
Strong on match day, and what clubs pick when they want a shirt that does not look like everyone else's.
479 products
A tighter, more even range, well regarded for goalkeeper kit and unusually good on equipment for its size.
264 products
Training wear and sportswear basics, priced accordingly. Where clubs go for squad polos and volume items.
140 products
Each brand is broken down the way a club thinks about it — match day, training, outerwear, equipment — so you can stay inside one brand if your club has committed to one. How the four ranges differ, in more detail.
Or shop across all of them
6 collections
Filtering that actually narrows things down
A training collection this size is useless without good filters, so every listing page carries them: brand, product type, size, colour and price. Colours show as real swatches rather than words, and the swatch is measured off the garment's own photograph — so "Mastic" shows you a putty grey instead of leaving you guessing.
On a desktop the filter panel stays pinned as you scroll, so you are never scrolling back up to change your mind.
Almost all of it can carry your badge
Match shirts, training tops, goalkeeper sets, tracksuits, hoodies, polos, shorts, socks, caps and bags on this side all take a name, a number or a logo.
Add one and you see it on a spinnable 3D model of the garment, at its real printed size in millimetres, with the printable area drawn on so you can see exactly where the mark can go. Prices are on the page: names from 80p a letter, numbers from £1.75, logos £3.95.
Buying for a whole team
Paste your team sheet in from a spreadsheet — name, number, size, one row per player — and order the lot in one basket. How squad orders work.
Schools and councils can put a PO number on the order and attach the PO document: paying on a purchase order.
And if your club orders the same kit every season, a free club shop lets parents order their own child's kit themselves.
Anything else
If you want a fully bespoke kit, a sublimated design or a garment you cannot find on the site, ask for a quote or browse the full supplier catalogues.
Go to the sports storefront · Back to the launch announcement
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